During a very positive commercial year, the Marketing & Sales department of Automobili Lamborghini is undergoing some changes.
Andrea Baldi is the new Chief Executive Officer of Lamborghini America, taking up the mantle from Alessandro Farmeschi, who is heading back to the Lamborghini headquarters in Sant’Agata Bolognese. Baldi, who has been with Lamborghini since 2010, will take over the responsibility of North America—the USA especially are a crucial market for the brand.
As for Baldi’s previous role as EMEA Director, it will pass on to Francesco Cresci. Cresci has entered Lamborghini in 2006 and climbed to higher responsibility roles over the years. More recently, he was Head of Sales Strategy at the Sant’Agata Bolognese headquarters before taking on the responsibility of the EMEA region.