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In Berlin, Lamborghini customers from German-speaking countries and the Netherlands experienced the pure power of the engine of the House of Sant'Agata’s latest creation surrounded by the industrial atmosphere of a former factory on the river Spree.
In London, guests from Western Europe attended the unveiling of the Huracán Tecnica in a modern location overlooking the river Thames and the glass skyscrapers of Canary Wharf in the Greenwich district.
In Milan, the last stage of the tour, guests from southern Europe were captivated by the Italian appeal of the new Huracán model in a location near the historic center of the world fashion capital.
These were not merely events, but real immersive experiences through which guests could see, hear, feel and experience the real protagonist of the events and learn about the customization options of the Ad Personam program, which offers the tools to create Lamborghini cars with a unique personality, just like those who drive them.
Also present to welcome guests and talk about the cutting-edge engineering and innovative design of the Huracán Tecnica was Federico Foschini, Chief Marketing and Commercial Officer of Automobili Lamborghini, who underscored the desire to “give our customers the opportunity to get to know our latest product in an authentic, intimate and exclusive environment” and Lamborghini’s commitment to “listening to our customers and the markets as part of our product development strategy.”
The enthusiasm and the immediate feedback from the guests highlighted the growing interest in Lamborghini’s latest product, which perfectly bridges the gap between the RWD and the track-focused STO.