The Lamborghini Factory Experience is an exclusive insight into the brand’s heritage, technology, and iconic style offered to small groups of customers and prospects. The visit to the headquarters in Sant’Agata Bolognese touches upon all key areas in the home of Automobili Lamborghini. 

The revelatory itinerary starts in the MUDETEC (Museum of Technology), where visitors can admire historic Lamborghini supercars. The journey continues through the Assembly Lines of vehicles such as the Huracán and Aventador, the Upholstery department where Lamborghini’s spectacular interiors are created, and the exclusive Ad Personam Studio, where the magic of customization happens and Lamborghini customers are invited to create a super sports car that is truly their own. 

The next stop on the tour is the Urus Assembly Line and the Paintshop, followed by the Finishing Line where Lamborghini’s extraordinary vehicles are checked down to the very last detail. The Paintshop is a new and particularly appreciated addition to the itinerary; the cutting-edge plant brings together craftsmanship and digitalization, and it’s the first in the world to apply new frontiers of Artificial Intelligence. The Paintshop’s new modular structure allows for greater color customization than ever before.
The visit is completed in the Lamborghini Boutique, where the attendees can browse and are presented with a complimentary gift.

The Factory Experience is a unique opportunity to step into the world of Automobili Lamborghini. Customers who are looking for something even more special can request a Premium Package Factory Experience—a more flexible tour that even allows for the chance to see one’s own car on the production line. According to factory openings, Premium Package visits are available for booking Monday to Friday, at either 10am or 2pm.